To promote the launch of Jurassic World™: The Game, the game developer worked with its agency to test different types of video mobile app ads on Facebook, resulting in 26% lower cost per thousand impressions (CPM).
Facebook is our best platform for app installs, and mobile app ads using video perform even better. The ability to show ads featuring exciting video from Jurassic World™: The Game allowed us to improve performance over static images and to acquire users and in-app purchases that made our launch more successful.
Driving App Installs
Ludia wanted to efficiently acquire high-value players during the launch of Jurassic World™: The Game, and find out which ad format would acquire new players more efficiently.VIEW DETAILS
- 30% higher yield
- 26% lower effective CPM (cost per thousand impressions)
- 36% lower cost per daily active user
Beachbody, the makers of P90X, INSANITY, Shakeology, PIYO, & the other top-selling fitness + nutrition programs worked with Unique Influence to expand its advertising with Facebook video. Unique Influence worked on the campaign for Country Heat, their newest offering, and saw amazing performance & growth when video was added to the mix.
By partnering with Unique Influence to manage advertising on Facebook, Beachbody has been able to rapidly launch new products and reach a point of profitability at scale.
Facebook Video Boosted The Country Heat Launch
Beachbody wanted to find a way to reach a large audience with their latest exercise program, Country Heat.VIEW DETAILS
- 1.5 million video views
- 159% net increase in orders after video was introduced
- 4X rate of video views compared to industry benchmarks
The Alamo Drafthouse is dinner, drinks, movies and events, all under one roof. They used carousel ads to tell their brands story to new markets.
We are very pleased with the results the team at Unique Influence has delivered with our Facebook ads. We highly recommend their services.
Great Films, Great Beer, Lead to Great Experiences
This national movie theater used carousel ads to tell the brand story in new markets and sell movie tickets, resulting in a 8X increase in ROI in a newly launched market.VIEW DETAILS
- 8X increase in ROI
- 70% reduction in CPA
- 45% increase in CTR
Social Media Capability Spotlight
Social media is all encompassing and constantly changing. Your strategy should be too. It’s our job to define the strategy that drives results for your brand and make it a reality. Then it’s our job to do it again and again as social media evolves. And we love doing our job.
Our team expertly plans and buys across all social channels to drive value effectively and efficiently. We offer industry leading media strategy based on our comprehensive experience from working with 100+ clients and $100MM’s of media managed. Fueled by an appreciation for data and analytics, we use the latest technology to deliver on our media strategy.
People want to hear what influencers have to say. Influencers want to create mutually beneficial relationships with brands. We connect the two and work directly with influencers and networks to create authentic experiences that drive business results. It’s a beautiful thing when people connect with people about your brand.
Content makes it work, and we work to make the right content. Our in-house creative team of writers, designers, art directors, and creative strategists collaborates with brands to make strategy successful. We’re expert content creators, whether it’s for paid, owned, or earned campaigns.
Your community is everything. We spend our days building and tending to the relationships that make up the communities around your brand. Then we take what we learn and make our strategy, content, and media even better.
Social listening doesn’t end when the data collection is done. We analyze the conversation around both your brand and your industry to inform the strategy across all our social media efforts. It’s only when we understand the conversation that we can drive it.