This national movie theater used carousel ads to tell the brand story in new markets and sell movie tickets, resulting in a 8X increase in ROI in a newly launched market.
The Alamo Drafthouse is dinner, drinks, movies and events, all under one roof. Their attention to detail in film presentation and programming has made them a second home to movie fans all over the planet and earned numerous accolades from the industry.
To drive increased online ticket sales for daily showings of movies by increasing brand awareness in local markets and connecting with avid movie fans.
Alamo Drafthouse has worked with Unique Influence since 2014. In that time, Alamo Drafthouse has opened up a number of new theaters across the country. The Alamo Drafthouse is an Austin, Texas institution but they needed a way to show new markets the magic of drinking a beer, eating a burger, and watching a movie all while upholding the sanctity of the moviegoing experience with a strict “No Talking, No Texting” policy.
Unique Influence used carousel ads with mixed media to tell the whole story to prospective movie goers. We used images featuring local food items, cocktails, pictures of the local theaters and trailers to achieve Alamo Drafthouse’s goals of ROI positive ad spend and filling up the theaters.
Alamo Drafthouse has been seeing tremendous success with the new carousel ad tactics used to tell their story in new markets. Results for carousel ad units include:
- 8X increase in ROI
- 70% reduction in CPA
- 45% increase in CTR