Jurassic World Alive, a new location-based AR game developed by Ludia and co-published with Universal’s Games team, launched worldwide at the end of May to coincide with the Jurassic World: Fallen Kingdom movie release window.
Ludia worked with Unique Influence to develop and flawlessly execute a large-scale, cross-channel user acquisition program for their new title. UI saw initial success on Google UAC and leveraged Bidalgo’s technology to increase short-term yield by 43% per player and scale by 50%.
Ludia wanted to acquire new, profitable users for their app from a worldwide audience. Success on UAC was measured by UI’s ability to drive new players to the game at Ludia’s short-term yield and retention goals.
Unique Influence leveraged Bidalgo’s buying platform to seamlessly introduce new creative to the Google UAC campaigns and accurately analyze its performance in detail. Google AdWords lacks revenue reporting by cohort and reporting by creative at the placement level.
It’s important to properly attribute installs and revenue when running campaigns across multiple advertising channels. As a cross-channel campaign, UI used Adjust and Bidalgo to analyze de-duplicated performance results across channels.
Google UAC campaign performance improved in the following ways after moving the campaigns over to the Bidalgo buying platform and introducing a more regular cadence of creative testing:
43% higher yield
51% lower cost per purchasing user
50% higher scale
Unique Influence was able to meet yield and engagement goals while simultaneously expanding volume on Google UAC after moving their management of the campaigns over to the Bidalgo buying platform and introducing a more regular cadence of creative testing.