Mobile Marketing

Case Study: How We Drove Mobile App Installs for $1

By February 18, 2014 April 10th, 2017 No Comments

When we began Facebook advertising for our client Krome Photos, we knew that the Nanigans Ad Engine would be a valuable tool for driving installs and purchase events while determining Krome’s most valuable customer segments.

We prepared an ad plan to test combinations of ad copy and images against multiple audiences, then used the Nanigans Ad Engine to compare the results. Once we had this critical creative and audience data, we were able to scale our efforts and drive app installs and purchase events with a cost-per-install of less than $1.

Read the entire study on the Nanigans blog.