San Francisco, CA
Meg Pengue (Client Solutions Manager, Facebook)
Charting is dead. The way that publishers used to launch games required that they over-managed risk in order to hope for profitability. Now, with new tools and offerings, publishers can launch their games confidently knowing they will obtain profitability and achieve wild success. Join to learn the questions you need to answer before, during, and after a successful game launch.
Attendees will leave this session with a thorough understanding of industry benchmarks, best practices, and actionable recommendations based on years of large-scale paid acquisition launches. Plus, attendees will leave knowing the real questions they must answer in order to put a great launch plan together.