Facebook Case Study: Video Mobile App Install Drives Monetization

By April 1, 2015 April 3rd, 2017 No Comments

In 2014, mobile gaming company TinyCo partnered with Unique Influence with the goal of gaining new players for Family Guy: The Quest for Stuff. The partnership was a huge success. In fact, along with increased downloads and revenue growth, this partnership earned TinyCo and our video mobile app ad strategy a Facebook for Business Success Story.

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Together with TinyCo, we formulated a Facebook ad strategy with two results in mind. First, TinyCo wanted to drive mobile app installs for the game Family Guy: The Quest for Stuff. Second, the strategy aimed to increase in-app purchases once users had installed and were playing the game. The results speak for themselves.

Here are the numbers that earned TinyCo a Facebook Success Story.

  • 66% higher day 3 yield for video mobile app ads versus static image
  • 64% higher click-to-install rate for video mobile app ads versus static image
  • 46% higher average revenue per purchasing user for video mobile app ads versus static image

Even though we had achieved outstanding results working together before, the conversion and revenue numbers reached using this latest video mobile app ad strategy more than exceeded our expectations.

The strategy developed by our team used Facebook App Install Ads to find Facebook users who showed an interest in and have a history of downloading mobile gaming apps. Then, we created a created a Lookalike Audience, based on TinyCo’s highest-paying users, targeting a more select group of Facebook users – ones who are more likely to spend money on in-app purchases.

Our next step was to use A/B testing to discover whether an auto-play video version or a static image mobile version would deliver the best results for TinyCo. We used the same headline, advertising copy and call-to-action button on both versions of ads. After three days of testing and tracking, the results were not only off the charts, but the data showed that the video mobile app ads performed best for achieving the mobile gaming company’s goals.

While working with our team at Unique Influence, TinyCo has seen tremendous success and results. Our partnership has helped the mobile gaming company see a 330% increase in mobile app install volume, doubled revenue for TinyCo and helped Family Guy: The Quest for Stuff become a 2014 Facebook game of the year.

If your brand is ready to exceed expectations and see the kind of success that TinyCo achieved with their Facebook ad strategies, speak to one of our strategists at 800.489.8023 today or schedule your free consultation here.