In its purest form, successful marketing means finding the edge against your competitors. In the world of social commerce for e-commerce companies, that edge can be achieved through targeted advertising in channels like Facebook, LinkedIn, and Twitter.
What makes channels like Facebook and Twitter so special? Their basis in social media promotes the exchange of information.
As customers share and exchange information about themselves (on Facebook and Twitter, for example), brands can engage with these customers by delivering personalized information in return. What better way to gain an edge against your competition than to give customers what they are interested in, literally?
The added value of channels like Facebook and Twitter is that the vast exchange of information allows brands to specifically target prospective customers and re-engage with customers who have purchased from them in the past.
Want to know more about the competitive landscape in the social media advertising marketplace? View the video below and take a sip of the eCommerce Brew.