From Social Media Today:
“I recently sat down with Ryan Pitylak, the CEO of Unique Influence, a digital advertising consulting company focused on driving direct response for web-based firms. Ryan has been involved in the digital advertising world for 15 years. According to Pitylak, ‘Social advertising and the way it is changing advertising is pretty profound. The old advertising ways are somewhat untargeted. Social media marketing and digital advertising can really target a specific person, business, or brand. Social advertising is changing the landscape of advertising. You can generate great results and better awareness’.”
Read more at Social Media Today.