Snapchat recently announced the creation of a Certified Partners Program. Unique Influence is proud to be among the first of Snapchat’s agency partners. This partnership will allow us to build innovative campaigns for our clients on the channel.
We received hands-on training from the team at Snapchat covering topics which included platform capabilities, optimization strategies and vertical-specific creative best practices. Finally, we demonstrated our team members’ expertise by completing an exam. After successfully completing trainings and assessments we are now able to proudly display our Certified Partners badge [Insert celebratory bitmoji here].
We’re happy to have the support of the team at Snapchat. We see a huge opportunity on the platform, particularly within the mobile app install space. With 158 million mobile users who average 18 visits to the app a day, everyone at within the company agrees that there is a huge opportunity on the channel.
The full-screen, sound on Snap Ads give us a chance to highlight our creative teams ability to produce high quality ads. It is extremely important to make a great first impression with Snap Ads. That means highlighting the brand and your message early in the ad all while still remaining uncomplicated and fun. Additionally, Lenses and Geofilters offer a highly entertaining way for brands to interact with consumers.
We believe that gaming, ecommerce, travel, and finance companies will be among the first verticals to excel on the advertising channel. Direct response advertising on Snapchat is a largely untapped opportunity so far. Snapchat’s goal based bidding for app install objectives is a huge step to conquering direct response for this new category of advertisers.
We are excited to be named as a Certified Partner. Together, we hope to open the channel to new advertisers and industries. Using a winning combination of creative and targeting allows us to reach our goals on both brand awareness and direct response focused campaigns. Advertising is a Snap when you partner with a Certified Partner like Unique Influence.
Add us on Snapchat to get the occasional peak into our office life.