MDC Media Partners announced today that it has entered into a strategic partnership with leading digital media buying agency Unique Influence (UNIQUE). Founded in 2011 by Ryan Pitylak and Chantal Pittman, UNIQUE is a leader in managing innovative large-scale cross-channel advertising campaigns on leading technology platforms. With particular distinction in the areas of social, mobile and search marketing, UNIQUE works with clients in the areas of E-commerce, Lead Generation, Gaming and Apps, among others.
“Unique Influence is a clear leader in the digital media buying space and we are thrilled to be able to partner with them to help fuel their growth,” said Martin Cass, CEO of MDC Media Partners. “At the same time, by bringing the MDC Media Partners and Unique Influence capabilities closer together, we see significant incremental value to clients by driving proven business results in the fast-growing areas of social and mobile. A significant foothold in Austin also gives us meaningful access to one of the country’s hottest pools of talent in one of the most desirable places to live.”