Facebook is evolving into a more mature advertising platform every single day. This has led to the development of powerful tools to determiner return on ad spend, or ROAS. And as the tools grow more and more sophisticated, we get closer to understanding a customer’s true lifetime value.
With Nanigans Predictive Lifetime Value, we are actually able to bid on traffic based on an ad’s revenue potential. This insight allows us to predict ad performance and optimize ad spend, so we can make bids faster, smarter, and earlier, driving unprecedented value for our clients.
Read more about how we use Predictive Lifetime Value to drive value at FBPPC.