Unique Influence has been at the forefront of mobile app advertising on Facebook from the start. We’ve created a guide to offer our expertise to anyone looking to efficiently acquire the right customers for their mobile app.
A good customer acquisition strategy gives you a clear plan to determine which audiences will adopt your app, and what messaging will compel them to download. While anyone can easily run a small test that advertises an app, doing so without a full plan behind it can lead to false conclusions.
Unique Influence approaches mobile app advertising on Facebook by following this six step plan:
- Understanding the target customer
- Creating an ad plan
- Tracking everything
- Monitor and optimize campaigns closely
- Testing campaign variables
- Quickly iterating on campaigns
When creating the right strategy for advertising your mobile app, it’s important to choose a partner that has experience and one that will track and inform you about what is working, where, and why.
Download the complete blueprint for a successful user acquisition campaign on Facebook by accessing the eBook today.